Afterhours.
Still going after Dreamfest. Of the 33 events on Dreamforce Wednesday last year, not one started after 7pm. This one runs till 2am, in a century-old brick basement off Union Square, walking distance from Moscone.
MADDS headlines. She has played Coachella and EDC, and has held Las Vegas residencies at XS, Encore Beach Club and Zouk. Direct support comes from Salesforce Ben and Løst Saint.
Ohana Events is operated by Zapejo, Inc. It is independent, and is not affiliated with, sponsored by, or endorsed by Salesforce. Salesforce, Dreamforce, and Trailblazer are trademarks of their respective owners.
One room, until two.
Hawthorn has a thirty foot marble bar, a lowered dance floor and a concert grade Void Acoustics system. Kaskade, Claude VonStroke and Mark Farina have all played it.
Come at doors or roll in once Dreamfest lets out. It runs either way.
- Date
- Wed Sep 16
2026 - Doors
- 8:30pm
till 2am - Venue
- Hawthorn
46 Geary St - Entry
- Guest list
21 and over
The room you actually wanted to be in.
Everyone flies in for the sessions and remembers the nights. This is the Wednesday, when the week has hit its stride and nobody has flown home yet.
A real venue, not a hotel bar
Hawthorn is a proper room: a thirty-foot marble bar, a lowered dance floor, a concert-grade Void Acoustics system, and a hidden back room done up like 1930s Hollywood. Kaskade, Claude VonStroke and Mark Farina have all played it.
The ecosystem, not the exhibitor hall
Partners, ISVs, consultancies, community leaders and the people who actually run the user groups. The same crowd you spend the week trying to get twenty minutes with.
A curated door
The list is reviewed rather than first-come. That is what keeps the room worth being in, and it is why we ask for a little about you below.
Three steps, all of them short.
Request your spot in the app
The list is open now. Request a place in Ohana Events, which is also where you will find the rest of the week. It is listed on Luma too.
We review the list
The guest list is curated and reviewed, so a request is not a guarantee. You hear back by email and in the app, and the venue address unlocks the moment you are approved.
Show your pass at the door
Your pass lives in the app and gets scanned on the night. No printed ticket, no clipboard, no spelling your name twice.
Prefer email?
The fastest way in is to request a spot in the app, where the venue address unlocks the moment you are approved. If you would rather we came to you, tell us who you are and we will send the link, and nothing else.
The list is reviewed, so a request is not a guarantee. Entry is 21+ with valid government-issued photo ID, and admission is subject to venue capacity. We use what you send here to review the guest list and nothing else, we do not sell it, and we do not pass your details to sponsors. See the Privacy Policy.
There is a photographer and a videographer working on the night. If you would rather not appear, tell any of our team on the door and we will make sure of it. The venue is step-free with a lift to the back room.
Want your team in the room?
Sponsors get a reserved table, guest list slots for their own customers, and in one case the entire back room to themselves before the doors open.